BBA – Fee Structure, Eligibility, Duration & Admission 2024

BBA Program Information 2024

BBA Eligibility: 10+2 from any recognized Board
BBA Duration: 3/4 years
BBA Intake: 60
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BBA program

BBA Program Objective

The Bachelor of Business Administration (BBA) course at Jharkhand Rai University (JRU), Ranchi is a full-time, three/four years course. This undergraduate course aims at preparing young graduates to take up challenging careers in business and industry, and enables them to pursue higher studies thereafter. The course also equips students with required skills such as analytical, decision-making, technical, interpersonal and technological skills.

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BBA Career Objective

  • Enabling students to acquire contemporary management ideas and concepts
  • Developing the ability of students to apply such concepts to practical situations
  • Providing a comprehensive learning experience, designed to educate the students about global business practices

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BBA Syllabus

Code Subject L T P Credits
Discipline Specific Courses/ Major Courses-Compulsory
11CC101 Principles Of Management & Organizational Behavior 4 0 0 4
11CC102 Basic Accounting 4 0 0 4
Minor Courses-Compulsory
11CC103 Business Economics 4 0 0 4
Multidisciplinary Courses
11MDC101 Environmental Management 3 0 0 3
Ability Enhancement Course- Compulsory
11AEC101 Functional English 2 0 0 2
Skill Enhancement Course- Compulsory
11SEC101 Computer Application for Business 2 0 1 3
Common Value Added Courses
BBVAC101 Character Building & Holistic Development of Personality-I (Mental & Spiritual Health ) 2 0 0 2
22

Code Subject L T P Credits
Discipline Specific Courses/ Major Courses-Compulsory
11CC104 Marketing Management 4 0 0 4
11CC105 Human Resource Management 4 0 0 4
Minor Courses-Compulsory
11CC106 Quantitative Technique .For Business 4 0 0 4
Multidisciplinary Courses
11MDC102 Non Commerce/Non Management Course through Moocs 3 0 0 3
Ability Enhancement Course- Compulsory
11AEC102 Communication Skills 2 0 0 2
Skill Enhancement Course- Compulsory
11SEC102 Word & Presentation Tools 2 0 1 3
Common Value Added Courses
BBVAC102 Character Building & Holistic Development of Personality- II (Physical Fitness/Yoga/NSS) 2 0 0 2
Vocational Courses (Summer): Only for students who wish to exit after the First Year with a Certificate
11VOC101 Data Analysis using Spreadsheet 2 0 2 4
Total without Vocational Course 22
Total with Vocational Course 26

Code Subject L T P Credits
Discipline Specific Courses/ Major Courses-Compulsory
11CC201 Financial Management 4 0 0 4
11CC202 Legal Aspects Of Business 4 0 0 4
Minor Courses-Compulsory
11CC203 Business Mathematics 4 0 0 4
Multidisciplinary Courses
11MDC201 Cyber Security 3 0 0 3
Ability Enhancement Course- Compulsory
11AEC201 Professional Skills 2 0 0 2
Common Value Added Courses
BBVAC201 Character Building & Holistic Development of Personality-III (Universal Human Values) 2 0 0 2
11VAC202 Indian Knowledge System (MOOC's) 2 0 0 2
21

Code Subject L T P Credits
Discipline Specific Courses/ Major Courses-Compulsory
11CC204 Management Science 4 0 0 4
11CC205 Entrepreneurship Management 4 0 0 4
UMC 102 Community Engagement & Service 2 0 0 2
Minor Courses
11CC206 Banking Operations 4 0 0 4
11CC207 Introduction to Business Analytics 4 0 0 4
Ability Enhancement Course- Compulsory
11AEC202 Seminar In Executive Communication * 2 0 0 2
Skill Enhancement Course- Compulsory
11SEC201 Advanced Excel 2 0 1 3
Vocational Courses (Summer): Only for students who wish to exit after the First Year with a Certificate
11VOC201 Data Visualization & Analysis 2 0 2 4
Total without Vocational Course 23
Total with Vocational Course 27

Code Subject L T P Credits
Discipline Specific Courses/ Major Courses-Compulsory
11CC301 Business Strategy 4 0 0 4
Minor Course
11CC302 Total Quality Management 4 0 0 4
Major Courses- (Students to choose any one Group)
Group I -Human Resource Management
11CCDE301 Compensation and Benefit management 4 0 0 4
11CCDE302 Manpower planning and Recruitment 4 0 0 4
11CCDE303 Team dynamic a work 4 0 0 4
Group II -Finance Management
11CCDE304 Investment Analysis & Portfolio Management 4 0 0 4
11CCDE305 Working Capital Management 4 0 0 4
11CCDE306 Managing Bank and financial institutions 4 0 0 4
Group III -Marketing Management
11CCDE307 Product and Brand Management 4 0 0 4
11CCDE308 Services Marketing 4 0 0 4
11CCDE309 Retail Management 4 0 0 4
Group IV -International Business
11CCDE310 Post Liberalization Indian Economy 4 0 0 4
11CCDE311 International Business Management 4 0 0 4
11CCDE312 International Economics 4 0 0 4
Total 20

Code Subject L T P Credits
Discipline Specific Courses/ Major Courses-Compulsory
11CC303 Project Management 4 0 0 4
11CC304 Summer Training/ Field Visit 4 0 0 4
Major Courses- Students to choose any one Group
Group I -Human Resource Management
11CCDE313 Employee Relation 4 0 0 4
11CCDE314 Performance Management System 4 0 0 4
11CCDE315 Strategic HRM 4 0 0 4
Group II -Finance Management
11CCDE316 Direct Taxation 4 0 0 4
11CCDE317 Behavioral Finance 4 0 0 4
11CCDE318 Financial Derivatives 4 0 0 4
Group III -Marketing Management
11CCDE319 Introduction to Digital Marketing 4 0 0 4
11CCDE320 Rural Marketing 4 0 0 4
11CCDE321 Integrated Marketing Communication 4 0 0 4
Group IV -International Business
11CCDE322 India's Foreign Trade 4 0 0 4
11CCDE323 Dimensions of International Business 4 0 0 4
11CCDE324 International Finance 4 0 0 4
Total 20

Code Subject L T P Credits
Discipline Specific Courses/ Major Courses-Compulsory
11CC401 Research Methodology 4 0 0 4
Minor Course
11CC402 Negotiation & Problem-solving Skills 4 0 0 4
Major Courses- Students to choose any one Group
Group I -Human Resource Management
11CCDE401 Training & Development 4 0 0 4
11CCDE402 International HRM 4 0 0 4
11CCDE403 Fundamentals of HR Analytics 4 0 0 4
Group II -Finance Management
11CCDE404 Corporate Restructuring, Mergers & Acquisition 4 0 0 4
11CCDE405 International Finance 4 0 0 4
11CCDE406 Financial Analytics 4 0 0 4
Group III -Marketing Management
11CCDE407 Sales and Distribution Management 4 0 0 4
11CCDE408 International Marketing 4 0 0 4
11CCDE409 Fundamentals of Marketing Analytics 4 0 0 4
Group IV -International Business
11CCDE410 International Relations & Strategy 4 0 0 4
11CCDE411 Public Finance 4 0 0 4
11CCDE412 International Business Laws 4 0 0 4
Total 20

Code Subject L T P Credits
Discipline Specific Courses/ Major Courses-Compulsory
11CC403 Business Environment 4 0 0 4
Minor Course
11CC404 Conference/Seminar Presentation/Publication 4 0 0 4
Courses in Lieu of Dissertation/ Research Project
11CC405 E-Commerce  Essentials 4 0 0 4
11CC406 Managing Intellectual Property Rights 4 0 0 4
11CC407 Internship 4 0 0 4
Total 20

Code Subject L T P Credits
11CC401 Research Methodology 4 0 0 4
Minor Course
11CC402 Negotiation & Problem-solving Skills 4 0 0 4
Major Courses- Students to choose any one Group
Group I -Human Resource Management
11CCDE401 Training & Development 4 0 0 4
11CCDE402 International HRM 4 0 0 4
11CCDE403 Fundamentals of HR Analytics 4 0 0 4
Group II -Finance Management
11CCDE404 Corporate Restructuring, Mergers & Acquisition 4 0 0 4
11CCDE405 International Finance 4 0 0 4
11CCDE406 Financial Analytics 4 0 0 4
Group III -Marketing Management
11CCDE407 Sales and Distribution Management 4 0 0 4
11CCDE408 International Marketing 4 0 0 4
11CCDE409 Fundamentals of Marketing Analytics 4 0 0 4
Group IV -International Business
11CCDE410 International Relations & Strategy 4 0 0 4
11CCDE411 Public Finance 4 0 0 4
11CCDE412 International Business Laws 4 0 0 4
Total 20

Code Subject L T P Credits
Discipline Specific Courses/ Major Courses-Compulsory
11CC403 Business Environment 4 0 0 4
Minor Course
11CC404 Conference/Seminar Presentation/Publication 4 0 0 4
Dissertation/ Research Project
11CC408 Dissertation/ Research Project 12
Total 20

*Open Elective Courses can be selected by the students from the Courses offered by the other Departments or through SWAYAM (MOOC’S) Platform.

PEO 1 – To provide a practical exposure & comprehensive knowledge of Business concept, theories & practices.

PEO 2 – Develop an ability to identify and analyze problems and make effective decisions.

PEO 3 - To develop essential skills & decision-making ability to undertake entrepreneurial ventures

PEO 4 –   To develop required communication, interpersonal and leadership skills.

PEO 5 - Creating Professional with Social Sensitivity and enable them to practice profession with ethics.

PEO 6 - Develop a strong base to facilitate the students to pursue professional career or take up higher learning courses.

PO1: Develop competency & Conceptual clarity of Business Concepts theories & practices and across business disciplines.

PO2: Ability to understand and analyze problems and make effective decision to solve the business problems.

PO3: Demonstrate an ability to identify business opportunities, create Business plan & undertake entrepreneurial ventures.

P04: Ability to effectively communicate in business environment and perform effectively as a leader as well as a member of a team

P05: Exhibit an understanding and application of ethical principles at both the professional and societal levels

PO6: Decision making ability & strong foundation to pursue professional career or take up higher learning courses.